Movie Monday, Top Box Office Hits, Aug 21 - Aug 23, 2015 | Data, together.

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#uStats — Movie Monday, Top Box Office Hits, Aug 21 - Aug 23, 2015

movie monday top box office movies

Action and drama dominated the silver screen this past weekend, as audiences across the country looked for their 2 hour fix of adrenaline-pumping suspense. NWA biopic Straight Outta Compton continued its reign over the box office charts, more than doubling the revenue of the #2 movie for the second week in a row. All in all, the top 5 flicks did very well, pulling in a collective cool $64.7MM. But as always, we're interested in which movies got fingers fidgeting the most on social media. So we looked at the social pages of Straight Outta Compton, Mission Impossible: Rogue Nation, Sinister 2, Hitman: Agent 47 and The Man From U.N.C.L.E. to sort out the social story. Here's what we found.

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The Social Totals

While the top performing movies were able to generate 308.3K all together, there was a clear front runner. The gritty tell all story of Straight Outta Compton made the most music on Facebook and Twitter, producing 261.3K engagements for an impressive 84.7% engagement market share (more than NINE times the amount as the movie in second place). Sinister 2 was also able to scare up some decent engagement, accumulating 28.4K engagements for a 9.2% market share.

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Active Audiences

Shifting focus to which film had the most tuned-in audience regardless of size, Hitman: Agent 47 's following broke away from the rest, joining the hunt with 451.0 engagements per 1K users. Sinister 2 also did well in this category, sucking its audience into the suspense with 307.1 engagements per 1K users.

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Movie Monday, Top Box Office Hits, Aug 21 - 23, 2015 2015

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