5 Stats That Prove Social Media Advertising Is Finally Being Prioritized In Marketing Budgets | Data, together.

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5 Stats That Prove Social Media Advertising Is Finally Being Prioritized In Marketing Budgets

Social Media Advertising Statistics

Managing marketing budgets is kind of like playing poker—there are many ways you can play your hand to hopefully win some money and notoriety. When it comes to advertising, there are so many channels, publishers, ad units and media types that brands can choose to allocate budget towards to meet marketing goals and boost ROI. However despite this, social media continues to gain steam as a go-to for interactive, optimizable and trackable promotion. Here are 5 stats that illustrate the growth and gravity of social media on digital advertising.

Social Media Advertising Stats Share It!
Advertisers in the US will spend $9.6B on social media in 2015, a 31.0% increase from last year
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Tweet: Advertisers in the US will spend $9.6B on social media in 2015, a 31.0% increase from last year  
Social ad spend will reach $36.0B globally by 2017, amounting to 16% of digital spend overall
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Social ad spend will reach $36.0B globally by 2017, amounting to 16% of digital spend overall — via @UNIFIED  
Facebook beat financial forecasts for the second quarter in 2015 by $50MM, generating $4.0B for a 39% YoY increase
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Facebook beat financial forecasts for the second quarter in 2015 by $50MM, generating $4.0B for a 39% YoY increase — via @UNIFIED — awe.sm/p8Xd3  
Social media marketing accounts for more than 40% of all advertising spend in North America
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Social media marketing accounts for more than 40% of all advertising spend in North America — via @UNIFIED  
84% of marketers use Facebook ads, followed by Google (41%), LinkedIn (18%), Twitter (17%) and YouTube (12%)
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84% of marketers use Facebook ads, followed by Google (41%), LinkedIn (18%), Twitter (17%) and YouTube (12%) — via @UNIFIED  


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