#uStats — Movie Monday, Top Box Office Hits, Sept 25-27, 2015
For the second weekend in a row, moviegoers were more willing to hand over their greenbacks than tweet (or post) about the top 5 flicks of the week—but with box office revenue up 26.9%, we doubt Hollywood will be shedding too many tears. With the adorable animated monsters in Hotel Transylvania 2 leading the charge, the most lucrative films generated $104.3MM with The Intern, Maze Runner: Scorch Trials, Everest and Black Mass rounding out the top 5. As always, we analyzed the official Facebook and Twitter accounts for each title to see if success in the theater translated to social media as well.
The Social Totals
Although significantly lower than last weekend, Maze Runner: Scorch Trials was able to hold onto its top position in social media engagement volume by generating 32.8K engagements for a 29.5% market share. The runner up prize goes to The Intern, which was able to accumulate 30.9K engagements to prove itself in its first week on the job with a 27.8% market share.
While having a lot of engagements is a goal every company should strive for, this activity can be mutually exclusive from having an active audience. When we looked how engagement volume correlated to audience size, it is The Intern's audience that is most talkative, generating an impressive 709.4 engagements per 1K users. Hotel Transylvania 2 does well here as well, checking in at 302.6 engagements per 1K users to claim second place.
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