These 5 Stats Will Make You Seriously Question The Accuracy Of Cookie-Based Advertising
Prior to the digital advertising explosion, marketers were limited in the way they were able to target potential customers. So when the possibilities of online campaigns came to pass, we're pretty sure there may have been some brand managers that did a few high-fives to express their excitement. However as with most things in life, all that glitters isn't the gold you thought you had signed up for. The big problem? The accuracy of cookies, and the prolific amount of bots "browsing" the internet pretending to be living, breathing potential buyers. Before you start pulling budgets and throwing laptops out the window, you should know that there is in fact a light at the end of the advertising tunnel—and that is identity-based marketing. But for those doubting digital Thomases out there, we've put together 5 facts that will have you thinking twice about your strategy.