Case Study

A Global Entertainment Brand Connected 1st And 3rd Party Audiences, Uncovering Crucial, Previously Unknown Affinities And Behaviors

Unified helped a Global Entertainment Brand combine 1st and 3rd party data to create custom audience analytics. These audiences were used to uncover crucial affinities and behaviors that Marketing and Sales teams incorporated into their strategies and how they approached potential customers.

+12,000 Custom Audiences Combined With 3rd Party Data

+850 Audience Buckets