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A Brief History Of Social Advertising

It’s hard to believe that a 328 billion dollar company started out as a Harvard college message board with simple banner ads over a decade ago. Of course, “Thefacebook” has grown into the powerhouse we know today as Facebook, which claims just shy of 70.0% of the market—but not without some serious competition. With Twitter, Instagram, Linkedin, Pinterest and Snapchat also successfully vying for their piece of the social posting pie, we’ve seen an evolution of advertising options emerge, then explode over time. From mobile to live video and everything in between, we’ve documented some of the most significant milestones for both these top networks as well as social advertising in general.