Generating buzz. Ayzenberg leveraged the Unified Platform as a cloud-based single system of record to measure and optimize their owned and earned social media initiatives. Leading up to the launch of the console game, Injustice: Gods Among Us, Ayzenberg was developing a comprehensive social media strategy to generate buzz around the game. The strategy leveraged multiple social tactics to drive traffic to the Injustice Battle Arena, where consumers could vote on, share, and interact with the brand.
Earned media measurement. Ayzenberg utilized Unified’s suite of social media marketing solutions, ensuring effective earned media measurement of the impact of both Facebook posts and Injustice properties. Using Unified’s ROI framework, Ayzenberg was able to seamlessly measure their social media ROI, analyze ROI trends, and compare the value of their earned media value from paid and organic channels.