Case Study

Ciroc’s Single Source For Social Video, Sharing, And Earned Media Measurement

Challenge

Ciroc needed to drive efficient social video views, optimize towards specific consumer actions (shares, contest entries, etc.) and measure the effective earned media ROI from their Super Bowl initiative.

Goals

  • Integrate advertising and content campaign socially to increase overall awareness
  • Leverage one system for social measurement across multiple channels
  • Increase engagement, and optimize towards best performing channels
  • Target specific audience groups across multiple social channels

Results

260%
Media Value ROI
+5K
Earned Contest Entries
+104K
Video Views in 24 Hours
12
Different Earned Actions Tracked