New year, new social media advertising strategies. We know you’ve got campaigns to plan and reports to peruse, so you may not be up-to-date on topics like Pinterest, Snapchat, the Big Game or what in the world brands are doing about social media business intelligence.
In this issue of Unified Quarterly Magazine, we’ll guide you through a case study highlighting a brand who used food to drive customers in-store, the advertising basics of Snapchat for beginners, seven Super Bowl stats that can help inform your pop culture social campaigns and give you a small taste of new research around how prepared (or unprepared) marketers are when it comes to their social advertising transparency.
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