Guide

Little-Known Social Media Marketing Lessons From Super Bowl 50 That Every Marketer Should Know

Whether your company dropped a cool $5MM on a Super Bowl 50 ad or not, there are still big lessons to be learned from the Big Game. We went beyond the basics to dive into over 9 thousand posts from notable advertisers that have a presence across Facebook, Twitter and Instagram to reveal critical lessons for marketers.

Inside You’ll Learn

  • The differences in social media engagement trends for Facebook, Twitter and Instagram
  • Which brands took the honor of MVB (most valuable brand) for each social media channel
  • Performance trends for brands who released teasers prior to game day versus those that released full commercials
  • How brands with funny commercials measured up against those with a more heartfelt approach
  • Key takeaways that marketers can introduce into their own strategy