Today’s marketing public service announcement is: bigger isn’t always better.
In fact when it comes to social media advertising, there are certain times where marketers will find that the bigger the target audience, the harder ROI falls. This is particularly true of campaigns that are focused on objectives like video views and conversions (e.g. app downloads, website clicks, etc.) as opposed to social engagements or general awareness. In this article, we’ll pinpoint three tactics you can use to hone in on the Facebookers who are most relevant to your initiatives to help you avoid wasting precious budget dollars on those who aren’t.
Finding Customers Who Facebook
In fact, we continuously see campaigns that leverage this feature outperform benchmarks and deliver quality conversions for brands.
This all sounds great in theory, but you may be wondering what in the name of advertising does CRM (i.e. customer relationship management) has to do with your Facebook advertising campaign? Well the answer is rather simple. Facebook has made it possible to find your current, past and prospective customers on their network and consequently this gives you the ability to serve them ads. In fact, we continuously see campaigns that leverage this feature outperform benchmarks and deliver quality conversions for brands. Just upload your list of emails, phone numbers, website visitors, Facebook IDs or mobile IDs and you’re half way there. But as always, developing a strategy is the most important and most tricky part. So we’ve put together three approaches for inspiration.
Whether you are looking to increase product adoption, get users to make additional purchases, or win back the hearts of those who got away, Facebook Custom Audiences is a great tool to use to not only meet but beat your campaign goals. Be sure to check out our cheat sheet for even more ideas and motivation on how to leverage this feature.
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