Unified Automation Technology Powers Award Winning Lexus Campaign At Cannes
At Cannes 2015, we were thrilled to watch our customers at Lexus take home a Bronze in the 2015 Facebook Awards. We are just as proud of the role that the Unified Platform automation technology played in the winning campaign. As the Wall Street Journal noted earlier this year, more than 1,000 unique video ads were created to show off the Lexus NX, with incredible precision targeting that showed the right person the right video at the right time.
The Unified Social Media Platform was used to automate the process of creating each video, using 1,076 videos to deploy 3,992 ads to over 2,742 segments. The result - personalized Facebook video at scale - was an industry first.
Lexus’ social media campaign reached over 11+MM unique Facebook users and delivered nearly 11MM video views, blowing industry engagement benchmarks out of the water.
Unified congratulates Lexus and Team One on the Bronze. We’d especially like to congratulate Phil Knittel and Peter Albano from the Unified family, both of whom played a key role in this campaign’s success.
For more awards won using Unified Platform’s automation technology, see our work with Toyota which won the 2014 Facebook Innovation Awards. For more information on Unified customers’ success, visit our upgraded research and case studies portal.
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