Written By: Rashida Boyd, Associate Director of Marketing at Unified
According to the ANA, 42 cents of every dollar goes to non-working media¹.
Brands are slowly learning a hard social advertising lesson—the little amount of transparency they have fully relies on vendors and agencies evaluating their own performance. Think about the implications of this for a moment. If a doctor told you that despite your pain, you were “just fine” without going into any detail, would you feel satisfied or should you want a second opinion?
On the other side of the coin, as an agency who is under constant pressure to prove value, how do you ensure you are uncovering areas of improvement or ways to enhance performance before your client does? Or hold your vendors responsible for their performance?
In both cases, marketers are experiencing some serious Social Advertising Frustration, which will only exacerbate as the number of campaigns, ad accounts and the partners managing them continue to skyrocket. To solve this issue, Unified has developed Health Checks so brands and partners have a way to independently verify social advertising performance.
Each report is customized and designed to uncover the following:
- Missed Opportunities
- Benchmark Integrity
- Best Practices
- Competitive Intelligence
- Data Quality
Now you can get a second opinion for the very first time. Contact us today.
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¹The Association of National Advertisers (ANA)’s “Programmatic: Seeing Through The Financial Fog,” May 2017