22squared Selects Unified as its Social Marketing Platform

July 22nd 2014

Agency Leader Adopts Unified for Use Across Automotive, CPG, Retail Clients

SAN FRANCISCO AND NEW YORK — July 22, 2014 — Unified, provider of award-winning marketing cloud technology, today announced that 22squared, the full service advertising agency that makes brands exponential, has adopted the Unified Social Operating Platform (SOP). 22squared is integrating the SOP into its broad range of digital media services and will use it to support its clients in the automotive, consumer packaged goods, and retail markets, a group that includes American Standard, Basking Robbins, Costa Rica Tourism Board, and Southeast Toyota.

"Our clients’ integrated marketing campaigns generate incredible amounts of data across multiple social channels, so we need a partner that can centralize that data and holistically measure our success,” said Chris Tuff, SVP, Director of Emerging Media and Partnerships at 22squared. “The insights available through Unified’s Social Operating Platform allow us to make real-time decisions that help our clients better connect and engage with their customers and further build the performance of their brands.”

22squared is leveraging Unified’s business intelligence (BI) capabilities to deliver customized analytics and reporting to its biggest clients. Unified’s platform has also automated the process of publishing posts, creating targeted ads and localizing reporting across 166 Toyota dealers for Southeast Toyota, earning Unified and 22squared a winning entry in Facebook’s Innovation Competition earlier this month. In addition, 22squared is offering its clients new social media buying capabilities leveraging Unified’s Social Operating Platform, allowing them to plan and simultaneously execute campaigns on Facebook, Twitter, and LinkedIn.

“We’re honored that 22squared has standardized on our Social Operating Platform,” said Sheldon Owen, CEO and co-founder, Unified. “Today’s complexity of managing social data from Facebook, Twitter, and LinkedIn requires real-time marketing automation and data management technology that can support the entire enterprise.”

About 22squared

22squared is one of the largest independent, full service advertising agencies in the country. We create ideas with scale, ideas that connect brands to consumers, ideas people care about and, in turn, talk about. Because we believe that when people talk, ideas spread. We call that being exponential. And we do it for iconic brands like American Standard, Buffalo Wild Wings, Dunkin’ Donuts, PGA TOUR Superstore and Southeast Toyota. Visit us at 22squared.com to learn more.

About Unified

Unified is an award-winning marketing cloud technology company that makes marketers smarter using social media. Unified has developed the leading data-driven platform for real-time social marketing that drives business results. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 600 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Certified Sponsored Updates partner. For more information, visit https://unified.com.