Deep Focus Chooses Unified To Transform Content Into Advertising
March 13th 2014
Integration With Moment Studio Drives Brands’ Social Success
SAN FRANCISCO AND NEW YORK - March 13, 2014 - Unified, provider of award-winning marketing cloud technology, today announced that Deep Focus, the digital agency for the social age, has adopted the Unified Social Operating Platform (SOP) as its system of record. Deep Focus is integrating the SOP with its Moment Studio, which helps companies like Nestlé, Purina, Frito-Lay and Pernod-Ricard create always-on content optimized for engagement all day, every day. Deep Focus is leveraging Unified’s technology to transform social marketing by turning content into advertising success.
“In an era that moves at the speed of the feed, media decisions on social platforms must be made as close to the point of publishing as possible, because in feeds, becoming an ad should be the reward for a great (heavily shared) piece of content,” said Ian Schafer, CEO, Deep Focus. “Unified allows us to work with media agency partners and help the real-time content we create for Fortune 500 brands go further and faster than ever before to dramatically boost their social marketing success.”
Deep Focus’ Moment Studio is a new model for producing branded content in real-time. It produces content exclusively for social media channels and fuels a real-time creative process with output that is optimized for sharing. Integration with the Unified SOP allows the Moment Studio to leverage a brand’s social marketing data with unprecedented speed and accuracy to drive never before seen success on mobile and desktop social networks.
“Our platform was designed to operate at the speed of the feed, providing a holistic view into paid, owned, and earned media,” said Jason Beckerman, Chief Product Officer and Co-Founder at Unified. “Together with Deep Focus we’re driving real-time social marketing success.”
About Deep Focus
Deep Focus is the digital agency for the social age and is a trusted partner of some of the world’s most progressive brands. Founded in 2002, the Emmy and Cannes Lion Award-winning agency is headquartered in New York City. Deep Focus is part of Engine USA. For more information on Deep Focus, please follow us on Twitter and Facebook.
Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in one system of record. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 500 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Ads API partner. For more information, visit www.unified.com.