Mindshare North America Selects Unified For THE LOOP

September 4th 2014

Best-In-Class Social Operating Platform Drives Real-Time Marketing Success

NEW YORK and SAN FRANCISCO — September 4, 2014 — Unified, provider of award-winning marketing cloud technology, today announced that it has been selected as an Action Partner in THE LOOP, Mindshare North America’s Adaptive Marketing System. THE LOOP operates in real-time to fuse brands into culturally dominant moments that are most relevant to their audiences. Mindshare clients can now leverage the Unified Social Operating Platform as they use paid media to drive real-time marketing success.

“Unified and Mindshare share the vision that social empowers consumers’ interactions across all media, all events and all devices. The speed of the feed requires real-time monitoring and activation across all social networks such as Facebook, Twitter, and LinkedIn,” said Sheldon Owen, CEO and co-founder, Unified. “We’re proud to be selected as an inaugural technology partner for THE LOOP, and look forward to supporting Mindshare’s client success around tentpole cultural events and in evergreen day-to-day social marketing.”

Mindshare selected Unified after a competitive process that focused on business insight, capability, delivery, and success metrics. As a partner, Unified proved that:

  • Its vision aligns with and demonstrates in its offerings and products the principles of Mindshare NA’s Adaptive Marketing philosophy
  • It consistently demonstrates industry best practices and best-in-class offerings
  • It aligns with Mindshare NA’s tenets to place data at the center to drive success, move at the speed of culture, and provide offerings that give Mindshare NA client brands cultural meaning and relevance
  • THE LOOP is Mindshare NA’s adaptive marketing engine. Mindshare NA uses THE

LOOP to drive behavioral change, both for clients’ consumer relations, but also across client agency networks, creating one focused team working adaptively, reacting live and seeing trends ahead of the competition. It ‘closes the loop’ on the P.O.E. model by focusing on adapting paid media, based on the best available data.

About Unified

Unified is an award-winning marketing cloud technology company that makes marketers smarter using social media. Unified has developed the leading data-driven platform for real-time social marketing that drives business results. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 600 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Certified Sponsored Updates partner. For more information, visit https://unified.com.

About Mindshare

Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Visit us at www.mindshareworld.com and follow us on MindshareInTheLoop, Twitter @mindshare_NA and facebook.com/MindshareNA.