Social Media Tools
LinkedIn Selects Unified For Sponsored Updates Partner Program
NEW YORK and SAN FRANCISCO -- April 24, 2014 -- Unified, provider of award-winning marketing cloud technology, today announced that it has extended its cross-channel social marketing leadership with the addition of self-service and managed service support for LinkedIn’s powerful Sponsored Updates. Unified’s brand and agency customer base can now extend their social marketing efforts to reach LinkedIn’s 300 million professional members using the Unified Social Operating Platform (SOP). Unified has been named a member of LinkedIn’s exclusive Certified Sponsored Updates Partner program and now supports social marketing across Facebook, Twitter, and LinkedIn.
“Professionals are a key segment of the audience that our advocacy efforts need to reach, and LinkedIn is an important platform for our content marketing,” said Alex Tourk, Managing Director, sf.citi. “Unified’s Social Operating Platform allows us to manage and measure the impressive awareness and conversion results we’ve seen from LinkedIn’s Sponsored Updates.”
Sponsored Updates are promoted content that brands publish to the LinkedIn feed. They can be targeted to LinkedIn members based on publicly available information like job function, industry, geography or seniority at a company. Sponsored Updates provide several options for engagement, as members can click, like, comment, share, or follow a company directly from the update. Unified customers can now, create, manage, and measure the results of Sponsored Updates campaigns at scale. In addition to self-service tools, campaigns leveraging Sponsored Updates can also be managed by Unified’s Marketing Solutions managed services.
“The Sponsored Updates program now extends the power of social marketing in real time to the world’s leading professional social network,” said Calvin Lui, President and Chief Strategy Officer at Unified. “Unified customers will now able to integrate LinkedIn’s rich professional targeting into cross-channel initiatives to raise awareness, shape perceptions, and drive quality leads.”
In a world that moves at the speed of the feed, over 500 global brands and agencies use Unified’s real-time Social Operating Platform to measure, engage, and advertise across social media. It enables smart social marketers to run cross-channel social marketing campaigns on Facebook, Twitter, and LinkedIn simultaneously using a powerful set of tools for insights, content, and advertising.
Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in one system of record. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 500 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Certified Sponsored Updates Partner. For more information, visit www.unified.com.