Unified Adds Support For Powerful New LinkedIn Content Marketing Tools

July 24th 2014

Social Operating Platform Now Provides Access to Direct Sponsored Content

NEW YORK and SAN FRANCISCO — July 24, 2014 — Unified, provider of award-winning marketing cloud technology, today announced that it has extended its cross-channel social marketing leadership with the addition of self-service and managed service support for LinkedIn’s Direct Sponsored Content. More than 600 brand and agency customers now have a powerful new method to reach LinkedIn’s 300 million professional members using the Unified Social Operating Platform (SOP). Direct Sponsored Content allows brand marketers to personalize, test and optimize LinkedIn feed content to improve their LinkedIn marketing performance.

LinkedIn Direct Sponsored Content gives marketers the ability to create content and sponsor it without having it appear publicly on a Company Page. Marketers target specific audiences directly in the LinkedIn feed, without publishing on Company Pages.

“Direct Sponsored Content provides powerful real-time marketing that reaches the world’s leading professional social network,” said Calvin Lui, President and Chief Strategy Officer at Unified. “Unified customers now have the ability to provide targeted offers, drive high-quality leads, and share more high-quality content without overcrowding their LinkedIn Company Pages.”

About Unified

Unified is an award-winning marketing cloud technology company that makes marketers smarter using social media. Unified has developed the leading data-driven platform for real-time social marketing that drives business results. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 600 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Certified Sponsored Updates partner. For more information, visit https://unified.com.