Unified Announced as an Initial Snapchat Partner to Help Marketers Reach Rapidly-Expanding Global Audience Starting Later This Year
NEW YORK — June 13, 2016 — Unified, an award-winning marketing and analytics technology company, was announced today as a Snapchat Partner. Unified will be using the Snapchat Ads API to build solutions on the Unified Platform that will be available later this year. These solutions will help Fortune 500 marketers and their agencies reach Snapchat’s massive global audience by optimizing and managing Snap Ads campaigns.
“Over one hundred million people use Snapchat every day, creating incredible content and viewing over 10 billion videos daily. That makes it an incredibly exciting marketing platform,” said Jason Beckerman, CEO and co-founder, Unified. “Snapchat’s focus on video, desirable demographic of young, mobile consumers, and incredible growth all contribute to the huge demand for Snap Ads among the world’s biggest brands.”
Unified delivers technology and services to connect marketing data sets and optimize investments across the customer journey. Unified’s software empowers Fortune 500 companies and agencies to drive marketing success in the context of their business goals. The Unified Platform transforms fragmented marketing data into actionable intelligence and real-time activation. Unified has offices in New York City, Los Angeles, San Francisco, and Chicago. For more information, visit www.unified.com or follow @Unified on Twitter.