Unified Announces Integrations with Top Data Providers to Deliver Enhanced Audience Advertising Solutions
October 1st 2018
NEW YORK, NY—October 1, 2018—Unified, the leading social advertising data intelligence platform and solutions provider, today announced platform integrations with Acxiom, Experian and Oracle Data Cloud (formerly available as DLX/Datalogix) to provide customers with improved campaign strategy and targeting performance on Facebook.
Unified’s network, which also includes preferred creative partners, continues to grow with the addition of the industry’s top data providers like Acxiom, Experian and Oracle. Unified customers can now have complete transparency into their selections and effectively browse, choose and communicate to the right audiences for their marketing objectives. Advertisers can reach global consumers across a wide range of targeting groups, including those in-market for a vehicle, travelers, brand affinity, IOT audiences, wealth indicators, life stages, behavioral, transactional data and more.
“By leveraging data from Acxiom, Experian and Oracle Data Cloud, Unified is enabling our clients to communicate with the Facebook audiences that are most critical for their businesses. By reaching such strategically targeted audiences, brands are able to make more effective decisions about their social advertising investments,” said Josh Backer, co-founder and vice president of operations at Unified.
Customers have already begun taking advantage of the enhanced targeting solutions in preparation for the removal of Partner Categories on October 1, 2018.
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for nearly 50 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of Acxiom LLC. For more information, visit Acxiom.com.
Experian uses data and insights to help brands make the right marketing decisions and have more meaningful interactions with people. As advertising becomes smarter and more personalized, Experian is helping set new standards in data management, usability, and measurement in this new environment. Additionally, the company helps organizations identify their customers and the right potential customers, uncover the most appropriate communication channels, deliver messages that resonate, and measure the effectiveness of marketing activities and campaigns.
Oracle Data Cloud helps marketers use data to capture consumer attention and drive results. Used by 199 of the world’s 200 largest advertisers, Oracle Data Cloud’s Audience, Context and Measurement solutions extend across the top media platforms and a global footprint of more than 100 countries. Oracle Data Cloud’s Audience solutions give marketers the ability to reach their current and potential customers through relevant and accurate data about purchase history, demographics, interests, location, and other characteristics at scale.
Unified helps marketers make informed and impactful decisions with the industry’s only business intelligence platform purposely designed for social advertising. With experience collecting and enriching nearly $4 billion dollars of social investment data, Unified is passionate about providing Fortune 2000 brands and agencies greater transparency into their many teams, tools and strategies. The Unified Platform and service teams are specifically built to ensure data quality, optimize investments and answer critical business questions. Unified has offices in Atlanta, Austin, Los Angeles, New York City and San Francisco.