Unified Brings Unprecedented Transparency to Social Advertising
Deutsch and Horizon Media Among World-Class Ad Agencies Using Unified Social Operating Platform as System of Record
NEW YORK and SAN FRANCISCO – November 26, 2012 – Today Unified™, providers of award-winning enterprise marketing technology, announced the newest quarterly upgrade to its cloud-based Social Operating Platform (SOP). The SOP Fall 2012 Edition introduces the powerful new adMonitor application, which provides a central system of record with real-time transparency into media buying, tactics, and performance of any Facebook Preferred Marketing Developer, including creative, targeting, copy, and media costs.
“Brand safety is more important than ever, given the explosive growth of digital media and the ubiquity of social and mobile,” said Taylor Valentine, SVP of Social Media Strategy at Horizon Media. “Unified’s adMonitor preserves my clients’ brand integrity, and for the first time I have complete, real-time transparency into social vendors’ tactics via one dashboard.”
In addition, with the SOP Fall 2012 Edition, Unified’s Insights application now includes the Brand ROI Timeline, a powerful new visualization tool enabling brands to aggregate the earned value of all their online and offline marketing investments in a timeline view, rather than at the individual marketing campaign level. The Insights application also features audience reporting across all major social platforms and Facebook Post performance analytics.
"Unified's Social Operating Platform gives us one corporate standard for buying and measuring the results of social advertising campaigns. It provides us one system of record and one dashboard that we can use to monitor our media investments and organic audience growth in real-time and give our clients world-class reporting on the earned value we're generating for them," said Peter Gardiner, Chief Media Officer at Deutsch. "Unified gives Deutsch the ability to bring order to the complexities of the social media ecosystem."
The SOP Fall 2012 Edition also includes the self-service Amplet Builder, which helps marketers more easily implement the Amplet app suite that Unified introduced in July. Amplets drive social word of mouth marketing to virally distribute ads and content across Facebook, LinkedIn, Pinterest, StumbleUpon, Twitter, and YouTube simultaneously.
“Amplets built on the Social Operating Platform have dramatically increased the social reach of several global marketing campaigns, and Amplet Builder will allow more marketers to take advantage of social amplification,” said Jason Beckerman, chief product officer and co-founder at Unified. “When Amplets are combined with our Brand ROI Timeline, marketers can create earned value and measure it in ways that have never been possible before.”
Further information about the Unified Social Operating Platform is available at www.unified.com.
Unified is an award-winning enterprise marketing technology company for activating social audiences and impacting consumer actions. Unified’s cloud-based Social Operating Platform generates social amplification through paid and organic activities on any offline or online marketing campaign across all social channels, seamlessly measuring all downstream earned value across paid and owned investments in one integrated, real-time dashboard. Unified has been recognized by the American Business Awards, Digiday Sammy Awards, Society for New Communications Research Awards, and the Festival of Media’s Hot Company of the Year competition. Unified is a Facebook Preferred Marketing Developer with offices in New York City, San Francisco, and Chicago. For more information, visit www.unified.com.