Unified Combines The Power of CRM With Facebook, Twitter, LinkedIn, Pinterest and More
Powerful New socialCONNECT Product Allows Companies To Grow Socially, Connect Instantly
NEW YORK and SAN FRANCISCO - September 14, 2012 - Today Unified, providers of award-winning enterprise marketing technology, announced socialCONNECT, a new product that enables brands to seamlessly create social marketing campaigns leveraging their CRM data. socialCONNECT synchronizes CRM contacts that brands have already captured through various marketing programs with the Unified Social Operating Platform (SOP) to run powerful social marketing campaigns. Additionally, socialCONNECT imports leads and enriched customer profile data generated via social media directly into CRM systems.
“Brands have a wide variety of marketing channels available to them, but often lack the capability to orchestrate marketing campaigns that truly take advantage of their vast amounts of customer data," said Jason Beckerman, Chief Product Officer and co-founder at Unified. "socialCONNECT and the Unified SOP connect the dots between CRM data and powerful social marketing channels to enable truly unified marketing campaigns."
With Unified’s socialConnect, marketers can now enable social outreach and amplification capabilities natively in their CRM systems and connect the power of CRM to platforms like Facebook, Twitter, Pinterest, and more. socialCONNECT creates CRM-based targeting clusters that engage customers on social networks and the open Web. Leads generated from social campaigns can then be synced into CRM systems for marketing automation and prospecting.
Using socialCONNECT, brands can for the first time:
- Use CRM data on existing and past customers to target those customers with advertising on leading social networks
- Create email campaigns based on their CRM data and embed Unified Amplet technology into those emails
- Track the number of tweets, retweets, Facebook shares, and other social actions any CRM-based campaign generates to determine campaign ROI
Additional information on socialCONNECT can be found at www.unified.com.
Unified is an award-winning enterprise marketing technology company for top global brands and agencies that need to activate social audiences and impact consumer actions. The Unified Social Operating Platform allows brands to simply and effectively execute and measure sophisticated paid, earned and owned media campaigns across Facebook, Twitter, LinkedIn, StumbleUpon, and YouTube. Unified is a Facebook Preferred Marketing Developer. Unified has won a number of awards for its products, service and support, including the American Business Awards and Contact Center World Awards, and was a finalist in the Festival of Media's 2012 Media Accelerator Programme Hot Company of the Year. For more information, visit www.unified.com.