Unified Helps Facebook Marketers Turbocharge Their News Feeds
March 6th 2013
NEW YORK AND SAN FRANCISCO - March 6, 2013 - Today, Unified™, providers of award-winning enterprise marketing technology, announced the latest quarterly release of its cloud-based Social Operating Platform (SOP) at the Montgomery Technology Conference. SOP Winter 2013 Edition introduces powerful new tools that optimize brands’ Facebook Page News Feeds and help them determine which posts to amplify with social advertising. This edition also includes support for Foursquare advertising, adding to Unified’s support for native, mobile and premium advertising on Facebook, Twitter, LinkedIn, StumbleUpon, and YouTube.
“Understanding how to engage with social audiences is a major challenge when managing a global entertainment icon such as Snoop Dogg,” said Nick Adler, VP of Branding, The Cashmere Agency & Stampede Management. “Unified’s Minilytics and Social Operating Platform give us the tools to decide in real-time how best to reach Snoop’s 23 million Facebook fans with both organic content and paid advertising - all in one simple console.”
Unified’s upgraded Minilytics application, available at www.minilytics.com, allows Facebook Page administrators to identify their best performing posts, determine which ones would benefit most from paid promotion via Sponsored Stories, understand who they should be targeting posts to, and learn how modest paid media investments can quadruple the reach of any post. Minilytics is already used by over 10,000 Facebook marketers worldwide.
“We continue to focus on bringing the most innovative social marketing capabilities to brands and agencies. Facebook News Feed optimization is becoming the number one method of interacting with fans around the world, and we are on the forefront of this trend helping customers engage consumers both on the desktop and across all mobile devices,” said Jason Beckerman, Chief Product Officer and co-founder at Unified.
Unified is an award-winning enterprise marketing technology company for activating social audiences and impacting consumer actions. Unified’s cloud-based Social Operating Platform and associated applications are used by over 500 brands, including Global 2000 enterprises and their advertising agencies. It generates and measures social amplification and ROI through paid and organic marketing. Unified’s patent-pending technology seamlessly measures all earned value created by consumers’ social activities in one integrated, real-time dashboard. Unified holds three of the four Facebook Preferred Marketing Developer badges and is a LinkedIn Ads API partner. Unified has been recognized by the American Business Awards, Digiday Sammy Awards, Society for New Communications Research Awards, and the Festival of Media’s Hot Company of the Year competition. For more information, visit www.unified.com.