August 14th 2015

New York and San Francisco – August 4, 2015 – Unified, an award winning marketing technology company, today announced its integration with the recently launched Instagram Ads API. Unified’s 600 customers and their advertising agencies can now drive marketing success with the 300 million people on Instagram worldwide using the Unified Social Operating Platform, leveraging unique advertising and intelligence technology not provided by other partners. Fortune 500 brands using Unified’s platform are already exceeding their business goals on Instagram in recent campaigns.

Unified’s customer base was one of the first to receive access to the Instagram Ads API, and strong campaign performance in a curated brand-aligned environment like Instagram has been amazing. Fortune 500 leaders from the automotive, consumer packaged goods, electronics, and entertainment markets have clamored to take advantage of Instagram’s unique abilities to drive success at all stages of the marketing funnel.

“Instagram presents an incredible opportunity to marketers - the ability to present compelling visual and video content in a community of 300 million incredibly engaged users,” said Jason Beckerman, Chief Product Officer, Unified. “I’ve not seen anything this powerful since the launch of the original Facebook advertising API in 2011, which has since driven substantial success and revenue for some of the world’s biggest brands.”

The addition of the Instagram Ads API to the Unified Social Operating Platform allows marketers and their agencies to drive success via link ads, mobile app installs, or video advertising. Unified now supports programmatic advertising on Facebook, Instagram, Twitter, and LinkedIn.


About Unified

Unified is an award-winning marketing and analytics technology company. Unified provides professional marketers with powerful advertising, data, and intelligence tools built on the industry’s most advanced data platform. Unified serves over 600 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, Los Angeles, and Chicago. For more information, visit https://unified.com.