Unified Is Top-Ranked In Current Offering Category Among Strong Performers By Independent Research Firm
NEW YORK AND SAN FRANCISCO - December 17, 2013 - Unified, provider of award-winning marketing cloud technology, today announced that it was invited by Forrester Research, Inc. to participate in its report: ”The Forrester Wave™: Social Advertising Platforms, Q4 2013”. Forrester identified and conducted a 45-criteria evaluation of the seven most significant vendors. In this evaluation, Unified was cited as a strong performer and was the highest ranked in the current offering category among the strong performers, and among the top scores for collaboration and strategy/professional services criteria. Unified was the only vendor Forrester rated that received the top score in the Services category, and it received a 4 out of 5 score for cross-platform social campaigns.
"Unified is one of the most advanced vendors at broadening the scope of social advertising onto the next generation of social networks," wrote Zachary Reiss-Davis, analyst at Forrester and primary author of the report.
"Unified was founded with the core goal of delivering marketers and agencies superior technology solutions with world-class services," said Sheldon Owen, CEO and co-founder at Unified. "We are proud to be recognized for the industry’s premier service team that is delivering comprehensive, easy-to-use technology solutions that cover the breadth of marketing needs across all key social networks. We are looking forward to continued success with customers, partners and independent experts as we grow into the future."
Forrester notes a number of features that Unified has, including:
- Strength in cross-channel social campaigns and reporting
- Advanced self-training and certification capabilities
- Tactical and thought leadership training material
Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in one system of record. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 500 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Ads API partner. For more information, visit www.unified.com.