Unified Names Digital Media Veteran Roger Clark as Chief Financial Officer

July 9th 2013

Marketing Cloud Technology Leader Also Adds New Advisors

NEW YORK AND SAN FRANCISCO – July 9, 2013 – Unified, provider of award-winning marketing cloud technology, today announced that Roger Clark has been appointed as Chief Financial Officer. Clark brings a strong track record of business and financial leadership to Unified during a period of accelerating growth and unprecedented demand for its Social Operating Platform. Unified has also named five industry leaders to its Board of Advisors.

“Roger’s two decades of success with industry-leading companies make him a strong addition to our team,” said Sheldon Owen, CEO and co-founder at Unified. “His versatility of skills and entrepreneurial sensibility will be instrumental as Unified further scales a leadership position in social marketing technology.”

Clark was most recently CFO at Interclick, a leading provider of digital advertising technology and services, which was acquired by Yahoo in 2011 and rebranded as Genome in 2012. He played a pivotal role in many of Interclick’s achievements, including a successful listing on NASDAQ. Clark previously spent 15 years with IAC/InterActiveCorp (NASDAQ:IACI) in a variety of divisional and corporate capacities, including nine years leading the company’s investor relations and financial communication efforts while IAC transformed into a Fortune 500 conglomerate. He began his career with Ernst & Young.

New Advisory Board Appointments

The new members of the Unified Advisory Board are as follows (* denotes former position):

Peter Gardiner, Principal, Gardiner and Partners; Partner, Chief Media Officer, Deutsch Wenda Harris Millard, President and COO, MediaLink LLC; Co-CEO and President, Media for Martha Stewart Living Omnimedia; Chief Sales Officer, Yahoo; EVP and founding member of executive team, DoubleClick Scott Sorokin, Chief Strategy Officer, Rosetta; Chief Digital Officer, Mindshare Worldwide Hagen Wenzek, Chief Technology Officer, MediaBrands; IBM Strategist Denmark West, President of Digital Media, BET Networks; Chief of Operations, MTV Networks*

About Unified

Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in one system of record. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 500 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Ads API partner. For more information, visit www.unified.com.