Unified Provides New Insights, Content, and Advertising Applications To Smart Social Marketers
NEW YORK AND SAN FRANCISCO - June 18, 2013 - Unified, provider of award-winning cloud marketing technology, today announced the latest quarterly release of the Unified Social Operating Platform (SOP). SOP Spring 2013 Edition introduces new data-driven applications that use powerful insights to drive programmatic execution of real-time content and advertising campaigns. Unified also released its new Buying application, which provides self-service ad buying across Facebook’s full suite of native, mobile and premium programs. Unified now serves over 400 customers, including Global 2000 enterprises and their advertising agencies.
“Smart marketers demand powerful technology that gives them a competitive advantage in the marketplace, and comprehensive social strategies and capabilities are proving to be critical to winning consumers everywhere,” said Sheldon Owen, CEO and co-founder at Unified. “The Unified Social Operating Platform and its data-driven applications drive content marketing and advertising success across social platforms, with real-time, measurable ROI.”
Introducing Insights, Content, and Advertising
SOP Spring 2013 Edition offers a suite of plug and play applications that run in Unified’s cloud-based SOP. Unified’s new Insights, Content, and Advertising applications enable marketers to intelligently and programmatically engage their customers with paid, owned, and earned executions across all major social networks. Unified allows marketers to understand their audiences, publish compelling content, amplify the best-performing content, and measure end-to-end ROI.
Unified’s customer base continues to expand as global brands and their agencies adopt marketing technology to drive success. As Jeff Wong, Director of Digital Delivery at Ayzenberg, comments: “Unified's suite of social marketing solutions enables easy to measure social ROI, combining paid, owned, and earned, in one system."
New product packages include:
- Insights: Comprehensive insights for marketers who need audience and performance analytics, providing paid, owned, and earned media ROI analysis with complete transparency and flexibility
- Content: Real-time social feed optimization for peak performance, including advanced content publishing and real-time feed monitoring
- Advertising: Complete cross-channel planning and buying, supporting more platforms, targeting, and ad units than anyone else in social marketing
SOP Spring 2013 Edition also allows marketers to achieve success on Facebook via self-service ad buying. Unified enables automated ad creation, targeting, optimization, and programmatic bid management for native, mobile and premium Facebook ads. Buying integrates seamlessly with SOP Spring Edition’s Insights application and provides real-time performance and ROI analysis.
Unified is an award-winning cloud marketing technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in one system of record. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 500 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer and a LinkedIn Ads API partner. For more information, visit www.unified.com.