Unified Recognized As One Of The First Members Of The Instagram Partner Program

November 10th 2015

Today Unified, an award-winning marketing and analytics technology company, announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.

Companies in the Instagram Partner Program have expertise in at least one of three specialties — ad tech, community management and content marketing — to help marketers meet their objectives. Unified has been badged in the United States for Ad Technology.

Unified was one of the first companies to integrate the Instagram Ads API in August 2015 to help advertisers throughout their planning, buying, optimizing, and measurement processes. Since then, top brand marketers and their agencies have been driving business success using image, video and carousel ads that support clicks to websites, video views, mobile app installs, and awareness. Fortune 500 leaders from the automotive, consumer packaged goods, electronics, and entertainment markets are using the Unified platform and powerful Instagram advertising to drive marketing success.

“The 400 million members of the Instagram community are passionate about sharing inspirational content, which creates unprecedented branding and conversion opportunities for advertisers,” said Jason Beckerman, co-founder and Chief Product Officer, Unified. “Our customers have enthusiastically embraced the power of Instagram to exceed their business goals.”

With a community of 400 million, Instagram is the place on mobile where marketers go to tell creative, visual stories to drive business results. The Instagram Partner Program will spur innovation to meet the diverse needs of marketers across the globe.

Go here to learn more about the Instagram Partner Program.

About Unified

Unified delivers technology and services to connect marketing data sets and optimize investments across the customer journey. Unified’s software empowers Fortune 500 companies and agencies to drive marketing success in the context of their business goals. The Unified Platform transforms fragmented marketing data into actionable intelligence and real-time activation. Unified has offices in New York City, Los Angeles, San Francisco, and Chicago. For more information, visit https://unified.com or follow @Unified on Twitter.