February 4th 2014

Upgraded Social Operating Platform Now Adopted By Over 500 Global Brands and Agencies

Momentum Accelerates in Automotive, Consumer Electronics, and Entertainment Verticals

NEW YORK AND SAN FRANCISCO - February 4, 2014 - Unified, provider of award-winning marketing cloud technology, today announced upgrades to its Social Operating Platform (SOP) that transform the way that marketers leverage Facebook, Twitter, and LinkedIn to drive marketing and business success. The upgraded SOP has already been adopted by Global 2000 brands in a wide range of vertical markets, including the automotive, consumer electronics, and entertainment industries. In addition, Unified announced that over 500 brands and agencies now use the SOP to drive social marketing success via Unified’s suite of tools across insights, content, and advertising.

Customers and Analysts Agree: Unified Is A Leader

Lenovo, the fastest growing PC manufacturer in the world and producers of the world-renown ThinkPad, has deployed the SOP across its various internal marketing and external agency teams. “Consumers today use multiple smart devices that are constantly connected to the web and to each other. Social marketing has become critical to our success in reaching consumers and formulating their experience,” said Gary Milner, Director Global Digital Marketing, Lenovo Group. “Unified’s Social Operating Platform gives us a competitive advantage by centralizing our paid social media data and executions into one platform across all teams, regardless of geography or specific responsibility. We can now coordinate and optimize our consumer touch points in real-time and at superior levels."

Innovative advertising agencies have also embraced the upgraded SOP. “In today’s ever-changing and increasingly complex social/digital landscape, we are reliant not only on the right people, but also on best-in-class technology to scale work across all of our clients,” said Chris Tuff, SVP, Director of Emerging Media and Partnerships at 22squared. “We’ve found the perfect balance of service and technology in Unified, and we’re excited to partner with them to drive success in all the verticals we compete in on behalf of our clients.”

Leading research firms echo Unified customers’ sentiments. Forrester Research named the Unified Social Operating Platform the top-ranked current offering among strong performers in its report: ”The Forrester Wave™: Social Advertising Platforms, Q4 2013”. Unified received that report’s only perfect score for Service. In addition, Unified got perfect scores for number of active customers, ease of deployment, training, collaboration, revenues from social advertising products, keyword and topic targeting, social network data import and export, and social relationship platforms.

New SOP Features and Benefits

The SOP has been upgraded to provide powerful new benefits to smart social marketers:

  • One-click, single sign on access to seven insights, content, and advertising applications that can be instantly deployed at brands’ creative agencies, media agencies, and technology partners, giving each of them real-time access to social marketing data via a centralized data cloud
  • Custom social intelligence reports for brands and agencies, delivered by a new business intelligence (BI) tool
  • Publisher-level permissions that allow Facebook, Twitter, LinkedIn, and StumbleUpon staff to provide real-time feedback on Unified customers’ social marketing campaigns
  • Full marketing funnel support from brand awareness to conversion via new Facebook and Twitter features, including the ability to target consumers via third party data sources, website activity and CRM matching
  • Global currency support for campaigns run throughout the world

“Every brand has a unique set of partners that make their marketing executions succeed, each playing a different role in the marketing process. Our best in class applications and business intelligence allow each of those partners to drive success across paid, owned, and earned media,” said Jason Beckerman, Co-Founder and Chief Product Officer at Unified. “Unified is putting real-time data in the hands of global brands, their agencies, and their technology partners to drive true business value."

About Unified

Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in one system of record. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 500 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Ads API partner. For more information, visit https://unified.com.