Unified Wins Facebook PMD Innovation Competition For Second Time
NEW YORK AND SAN FRANCISCO - June 30, 2014 - Unified, provider of award-winning marketing cloud technology, today announced that it has won a segment of the Facebook Preferred Marketing Developer Innovation Competition for the second time. Unified took top honors in the Brand Building category based on a newly developed solution that automates Facebook advertising and social intelligence for local, franchise, and field marketing teams. Unified’s entry in the competition showcased the unprecedented success driven by Southeast Toyota and its agency of record, 22squared, using the Unified Social Operating Platform (SOP).
“In today's ever-changing and increasingly complex social landscape, we are reliant not only on the right partners, but also on best-in-class technology,” said Chris Tuff, SVP of Emerging Media and Partnerships at 22squared. “Unified’s Social Operating Platform allows us to drive paid, owned and earned media success for Southeast Toyota’s local dealership Facebook marketing efforts. With this seamless integration, we can optimize content and target local campaigns in real-time, resulting in measurable ROI.”
The technology that powers Unified’s award-winning entry has already been integrated into the SOP. This update gives customers a powerful way to improve their advertising ROI, save valuable time, and get better information for future marketing choices. It serves the automotive, retail, insurance, quick service and franchise markets.
New capabilities include:
- Allowing global and local marketing teams to execute organic and paid Facebook campaigns targeting their respective markets simultaneously
- Automation across all campaigns and markets that refreshes paid content and creative in unison across all of a brand’s pages at each geographic level
- Automatic delivery of custom social business intelligence (BI) performance reports to local locations, regional groups, and national and global brands
“Facebook’s massive reach creates incredible opportunities for brands in the automotive, retail, insurance and franchise industries to reach consumers around the world and in local markets simultaneously,” said Jason Beckerman, Chief Product Officer and co-founder at Unified. “We’re honored that Facebook selected us as a winner for the second year in a row, and excited to roll the technology behind our winning entry out to customers around the world.”
The Facebook Preferred Marketing Developer Innovation Competition’s theme was “Providing Unique Solutions” that demonstrate product innovation, product quality and success stories. Entry was open to hundreds of Facebook Preferred Marketing Developers.
Unified is an award-winning marketing cloud technology company that makes marketers smarter using social media. Unified has developed the leading data-driven platform for real-time social marketing that drives business results. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 600 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Certified Sponsored Updates partner. For more information, visit www.unified.com.
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