Unified Wins Facebook Preferred Marketing Developer Innovation Competition
NEW YORK AND SAN FRANCISCO - March 19, 2013 - Unified, providers of award-winning enterprise marketing technology, today announced that it has been named a winner in the Facebook Preferred Marketing Developer (PMD) Innovation Competition. In the competition, the Unified Social Operating Platform was recognized as a standout product for optimizing brands’ Facebook Pages by maximizing exposure, reach and precision targeting with both content and paid amplification via Facebook’s wide array of advertising solutions.
“The mobile and desktop Facebook News Feed represents an incredibly powerful opportunity for marketers to reach consumers around the world,” said Sheldon Owen, CEO and co-founder at Unified. “We’re committed to helping marketers optimize its power with the best content, whether organic or advertising-supported, the best timing and the best engagement strategies. It is an honor to be recognized by Facebook for our innovation.”
The Innovation Competition, which was themed “The Era of News Feed”, was announced at the PMD Fall Summit 2012 last November and ran throughout Q4 2012 and Q1 2013. Unified demonstrated its innovation in a competitive demonstration in front of a Facebook jury. Competition winners demonstrated excellence in building technology that bridges marketers’ needs across the four dimensions of the PMD Program: Pages, Ads, Apps and Insights.
Unified is an award-winning enterprise marketing technology company for activating social audiences and impacting consumer actions. Unified’s cloud-based Social Operating Platform and associated applications are used by over 500 brands, including Global 2000 enterprises and their advertising agencies. It generates and measures social amplification and ROI through paid and organic marketing. Unified’s patent-pending technology seamlessly measures all earned value created by consumers’ social activities in one integrated, real-time dashboard. Unified holds three of the four Facebook Preferred Marketing Developer badges and is a LinkedIn Ads API partner. Unified has been recognized by the American Business Awards, Digiday Sammy Awards, Society for New Communications Research Awards, and the Festival of Media’s Hot Company of the Year competition. For more information, visit www.unified.com.
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