The Social Media Buyer’s Guide To Q4 2016
This is it. Your last chance to set your social campaign benchmarks ablaze and skyrocket ROI before we’re all singing “Auld Lang Syne” and making New Year’s resolutions. But before you can approach December’s big “three-one” confidently, you need some effective social advertising strategies. In this edition of our Social Media Buyer’s Guide, we discuss how you can prep for the Big Game with some huge learnings from last year, the differences between video on 4 of the largest social media platforms and how a Major Auto Brand figured out the perfect blend of ad frequency, recall and brand favorability.