The Facebook Marketer's Guide to Advertising on Instagram
You may be thinking: I’m a Facebook ads master, so running social campaigns on Instagram will be a piece of marketing cake. But think again. Download our social media advertising guide today and learn how you can be a Instagram Ad master and more including:
- Community Traits: although both social sites are owned by the same company, each has slightly different trais, growth and activity
- Ad Types: Facebook and Instagram present different benefits here, which depend on the type of media you want to use, the size and time limit.
- Creative: it goes without saying that creative is essential to getting users to pay attention to your messaging. While all ads should have the basicas like strong messaging, a clear voice and call-to-action, there are some key differences when it comes to timing and imagery.
- Audience Targeting: targeting is where both channels become more uniform, as options are pretty comparable for the most part. Keep in mind that targeting on Facebook ads can be on both desktop and mobile, while Instagram ads will be only mobile.