Q4 2016 | Unified Quarterly | Unified | Data, together.

A 5 Min Social Video Tutorial, Why You Should Care About Dark Social & A Top Brand’s Creative Use Of Facebook’s New Canvas Ads

Unified Quarterly Magazine | Q4 2016 Edition

Whether or not you want to believe it, we’re almost through with 2016. But before you can take a deep breath and start listing your New Year’s resolutions, you’ve got to wow your boss with another quarter of benchmark-beating social campaigns. Luckily for you, we’ve rounded up this quarter’s must-reads in social advertising.

In this issue of Unified Quarterly Magazine, we’ll guide you through a brief history of social advertising, teach you the differences between video on four of the largest social channels, define Dark Social and its importance and explain how Facebook Canvas Ads fueled one of the most successful video campaigns of a world-famous gaming brand.

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